Local Search Platform

• 01Out-of-the box local search solution

- A comprehensive local search engine suite that addresses the needs of the directory publishers and one that allows them to offer cutting-edge internet yellow pages or the local search site to their customers and users. This suite includes all tools, technology and services that are required to run a web 2.0 yellow pages website successfully - build, host, maintain and promote.

• 02Blend of a directory and a search engine

- While directories tend to be used for generic searches like 'restaurant', search engines tend to be used for more specific searches. This platform blends the benefits of both by allowing the user to get to the structured data the way they want it. Information is available on demand in the format needed by users.

• 03Robust and powerful cross-media organic listing platform

- has been structured to deliver the same results consistently on a variety of media - internet, mobile and new media. Thus users get the same experience across devices.

• 04Solves the problem on how to deliver relevant local content with options to monetize

- The biggest challenge before most publishers is how to monetize the local search portal and gain a share of the online local advertising revenues. offers a variety of options to prospective advertisers - visual ads, text ads, contextual ads, sponsored links, listing enhancements, video, mapping, landing page, rich content etc.

• 05Adds the 'handset' to the equation

- Smart phones are changing the rules of the game and the usage of internet on handsets is growing rapidly. addresses this need by making the suite completely compatible with mobiles. Along with the website for browsers, the platform allows you to deliver local searches on the mobile phones as well.

• 06Gives your IYP it's own personality

- the user interface can be your very own having the personality that you want - it need not be like others. The application places no restriction on the user interface. We want each local search site to have it's own unique style while the robust engine remains the same.

• 07Reduces time-to-market

- On offer is a ready-to-go solution which cuts your time to market dramatically and helps you focus on advertisers and data - your core assets.

• 08The Google factor

- is built with Google in mind and focuses on delivering the most optimized pages to Google and other search engines. It helps you get every business listing indexed in Google thereby opening up the possibility for your customers to be found on Google. Thus search may get initiated on Google but if your advertisers are found on the top listings of Google, the traffic ultimately lands up on your website. This dramatically builds up your organic traffic.

• 09Aesthetics

- Visual appeal is equally important and this platform can deliver a user interface that matches your needs - it can be modeled on the lines of Yellow Pages or on the lines of Local City Search Guides.

• 10Performance Measurement

- The platform is integrated with Google Analytics to deliver the stats that you need for regular monitoring. Along with this, there is in-built search analytics as well, which gives you a 360 degree view of what the visitors are searching for, what they are able to find and what they are unable to. You get to see the data in many slices.